It is quite normal for a website to go down for a certain period of time. No web hosting provider can guarantee that they can provide 100% uptime for your website no matter what they tell you in their marketing page. Every site can go down at any point in time and this is an irrefutable fact.

However, a website that goes down for an extended period of time is something that should be avoided. A downtime of several minutes is acceptable but a site that goes down for multiple hours is not. Simply put, every time that your site goes down is equivalent to potential income going down the drain, not to mention the loss of your business operating expense for that downtime period and the bad reputation generated for your website.

To prevent website downtime, you need to educate yourself on the reasons why these things happen and then identify how you can deal with the situations effectively and learn preventive measures to stop it from happening in the first place.

Reasons Why Websites Go Down
The most common reason why a website goes down is due to server maintenance. Unlike other reasons why websites go down, this one is unavoidable and is sometimes necessary to protect your site from abuses and security threats.

Some of the reasons why server maintenance occurs include the following:

1. Data center outages.
2. Server overload (particularly those that use shared hosting services)
Another reason that your site may go down is due to failure to renew your domain name. You should always remind yourself that the domain name that you use for your website has a renewal period that you should not forget to process. However, this one is a minor problem that can be solved by simply paying for the domain renewal fee.
On the other hand, the one that you should look out for is your site going down due to malicious reasons such as a DDOS attack or malware infection. These reasons are particularly damaging to your website’s reputation and should be avoided at all cost.

Fortunately, there are a couple of things that you can do to prevent these kinds of downtime reasons and the following can help you minimize its effect.
• Use the services of CDN’s. CDN’s block bots from infiltrating your site and it can analyze IP addresses to automatically limit access when necessary.
• Remove dead links on your site. DDOS attacks slow down the loading speed of your site. Fixing and removing dead links will make your pages load faster, thus, minimizing the effect of these attacks.
• Utilize DNS services. DNS services can reroute the traffic to your main site when it is down to a secondary site to make it appear that it is still up and is just performing some upgrades or maintenance.
• Make use of a website monitoring service so that you can be informed immediately whenever your site goes down. This can shorten the time it takes to perform what you need to do, thus, shortening your website downtime.

In addition to the techniques to prevent or minimize your website downtime mentioned above, it is also recommended to perform the necessary cPanel backup on your server just in case you need to restore it to its original status whenever your site has been successfully hacked.
Being prepared for any situation is always a good policy when running a website. Utilizing these methods will lessen the impact of site downtime and minimize the risk of losing potential income and resources for your business.